Email Dictionary: Glossary of Terms You Should Know, Part 2

July 20, 2016

Anti-spam

Here is the second part of the most common words in email domain that you should be aware of while using email services. 
Email client: The software that recipients use to read email. Some email clients have better support for HTML email than others.
Email header: The section of an email message that contains the sender’s and recipient’s email addresses as well as the routing information.
Email marketing: The use of email (or email lists) to plan and deliver permission-based marketing campaigns.
False positive: A legitimate email message that is mistakenly rejected or filtered by a spam filter.
HTML: HyperText Markup Language – The most commonly used coding language for creating Web pages. HTML can also be used in email messages.
IMAP: Internet Message Access Protocol – A protocol used to retrieve email messages. Most email clients use either the IMAP or the POP protocol.
IP address: An IP (Internet Protocol) address is a unique identifier for a computer on the Internet. It is written as four numbers separated by periods. Each number can range from 0 to 255. Before connecting to a computer over the Internet, a Domain Name Server translates the domain name into its corresponding IP address.
MIME: Multi-Purpose Internet Mail Extensions – An extension of the original Internet email standard that allows users to exchange text, audio or visual files.
Phishing is a technique for acquiring information such as user names, passwords, credit cards, social security numbers and other personal data by masquerading as a trusted business like a bank or credit card company. With phishing messages, the email appears to be sent by the trusted entity and the consumer is tricked into providing their personal information.
POP: Post Office Protocol – A protocol used to retrieve email from a mail server. Most email clients use either the POP or the newer IMAP protocol.
Protocol: The set of formal rules that describe how to transmit data, especially across a network of computers.
Spoofing is a technique where forged email addresses are used to trick recipients into opening an email because the source has been hidden. This deceptive tactic is used to spread viruses and other malicious programs. Spoofing emails are often sent out as pretending to be large companies trying to steal your account info by having you click a link and enter your account credentials.
Server: A program that acts as a central information source and provides services to programs in the same or other computers. The term can either refer to a particular piece of software, such as a WWW server, or to the machine on which the software is running.
SMTP: Simple Mail Transfer Protocol – A protocol used to send email on the Internet. SMTP is a set of rules regarding the interaction between a program sending email and a program receiving email.
Whitelist: A list of pre-authorized email addresses from which email messages can be delivered regardless of spam filters.
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